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Our Approach to HR Communication & Employee Engagement
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Our team of global award-winning experts create and deliver marketing-led HR campaigns. Working with some of the world’s leading brands and businesses, we enable HR teams to generate wholehearted participation with their employee programmes. Caburn Hope applies two strategic methodologies:
Our approach to HR Communication

Scientifically, there are two factors of a successful communication strategy:

mind

Transactional

Every HR communication strategy involves elements of process and information. These need to be appreciated and understood by all your people.

hearts

Emotional

Success doesn’t end with communicating transactional information. It needs to be shared in a personal and inspirational way to achieve impact and action.

Balanced Communication Model

Caburn Hope Balanced Communications Model

All communication journeys balance both the transactional and emotional elements to drive greater employee engagement. By connecting these in unison, our specialists apply the process to:

• Interpret what your business needs are

• Define why an employee would be motivated to achieve it

• Identify how best to deliver the objective through outstanding communication

Balanced Communication Model

Caburn Hope Balanced Communications Model

All communication journeys balance both the transactional and emotional elements to drive greater employee engagement. By connecting these in unison, our specialists apply the process to:

• Interpret what your business needs are

• Define why an employee would be motivated to achieve it

• Identify how best to deliver the objective through outstanding communication

HR communication methodology

Our approach to understanding your HR challenges is an evolutionary approach.

It’s at the core of our employee communication expertise.

HR communication methodology

Our approach to understanding your HR challenges is an evolutionary approach.

It’s at the core of our employee communication expertise.

1. FUTURE STATE

Vision, objectives definition

2. CURRENT STATE

Research, gap analysis, stakeholder engagement

3. DEFINE

Goals, measurement, behaviours, channels

4. APPROACH

Brand, creative, impact message, channels, Tone of Voice (TOV)

5. PLAN

Integrated comms plan, project management, key milestones, deadlines, stakeholder collaboration

6. CREATE

Brand alignment, look & feel, TOV, channels, technology

7. EMBED & ENGAGE

Digital, message script, leaders/managers tools, collateral

8. MEASURE & REFINE

Performance v. goals, behaviours, surveys, analytics

BLOG

20
Apr 2017
Mind over matter – how to communicate wellbeing effectively

Wellbeing as an offering is often overlooked. Historically, seen less favourably as a tool to embed change, it’s now gaining traction in the HR community. The result has been widespread editorial coverage and jaw-dropping stats on reasons to believe its importance in the workplace: 49 per cent of stressed employees take sick leave in comparison to 36 per cent of relaxed staff1 Workplace stress costs the UK economy £6.5bn per year2 81 per cent of employers say increasing employee engagement is one of their key challenges3 Sleep deprivation costs the UK £40bn and 200,000 lost working days4 It’s clear a wellbeing programme is critical for employers, but having an on-going Read more

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19
Jan 2017
The top five weirdest employee engagement tactics

The weird and wonderful world of employee engagement can be – well, just that. Forget your usual wellness programmes and pension schemes. Some businesses are going one step further in the hope of reaching engagement utopia. Here’s our rundown of the amusing (and not so amusing) staff engagement tactics we’ve come across.   1. Anyone for a coffin break? No, we thought not. In South Korea, some businesses are making employees take part in their own pretend funerals at work to tackle the engagement agenda. Inspired by the fact that the country has one of the highest suicide rates in the world, the purpose is to encourage employees to appreciate Read more

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09
Dec 2016
We’ve rebranded!

INSPIRING PEOPLE SINCE 1993 We’re bursting with pride to announce that Caburn Hope has rebranded! This fresh new look and feel supports our role in steering the future of HR communication. The change is more than an identity refresh – it’s our commitment to working with HR teams that want to inspire and energise their people. Read our case studies on The Coca-Cola Company, IHG and more Learn about our approach to HR comms View our expertise and solutions   THE STORY   We believe inspired employees are more emotionally invested in the success of their business. That’s why we specialise in marketing-led HR campaigns. Our brand story is the Read more

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Our Approach to HR Communication & Employee Engagement
Scroll to continue
scroll to continue

Our team of global award-winning experts create and deliver marketing-led HR campaigns. Working with some of the world’s leading brands and businesses, we enable HR teams to generate wholehearted participation with their employee programmes. Caburn Hope applies two strategic methodologies:
Our approach to HR Communication

Scientifically, there are two factors of a successful communication strategy:

mind

Transactional

Every HR communication strategy involves elements of process and information. These need to be appreciated and understood by all your people.

hearts

Emotional

Success doesn’t end with communicating transactional information. It needs to be shared in a personal and inspirational way to achieve impact and action.

Balanced Communication Model

Caburn Hope Balanced Communications Model

All communication journeys balance both the transactional and emotional elements to drive greater employee engagement. By connecting these in unison, our specialists apply the process to:

• Interpret what your business needs are

• Define why an employee would be motivated to achieve it

• Identify how best to deliver the objective through outstanding communication

Balanced Communication Model

Caburn Hope Balanced Communications Model

All communication journeys balance both the transactional and emotional elements to drive greater employee engagement. By connecting these in unison, our specialists apply the process to:

• Interpret what your business needs are

• Define why an employee would be motivated to achieve it

• Identify how best to deliver the objective through outstanding communication

HR communication methodology

Our approach to understanding your HR challenges is an evolutionary approach.

It’s at the core of our employee communication expertise.

HR communication methodology

Our approach to understanding your HR challenges is an evolutionary approach.

It’s at the core of our employee communication expertise.

1. FUTURE STATE

Vision, objectives definition

2. CURRENT STATE

Research, gap analysis, stakeholder engagement

3. DEFINE

Goals, measurement, behaviours, channels

4. APPROACH

Brand, creative, impact message, channels, Tone of Voice (TOV)

5. PLAN

Integrated comms plan, project management, key milestones, deadlines, stakeholder collaboration

6. CREATE

Brand alignment, look & feel, TOV, channels, technology

7. EMBED & ENGAGE

Digital, message script, leaders/managers tools, collateral

8. MEASURE & REFINE

Performance v. goals, behaviours, surveys, analytics

BLOG

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