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Our Approach

Our Approach to HR Communication & Employee Engagement
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Our team of global award-winning experts create and deliver marketing-led HR campaigns. Working with some of the world’s leading brands and businesses, we enable HR teams to generate wholehearted participation with their employee programmes. Caburn Hope applies two strategic methodologies:
Our approach to HR Communication

Scientifically, there are two factors of a successful communication strategy:

mind

Transactional

Every HR communication strategy involves elements of process and information. These need to be appreciated and understood by all your people.

hearts

Emotional

Success doesn’t end with communicating transactional information. It needs to be shared in a personal and inspirational way to achieve impact and action.

Balanced Communication Model

Caburn Hope Balanced Communications Model

All communication journeys balance both the transactional and emotional elements to drive greater employee engagement. By connecting these in unison, our specialists apply the process to:

• Interpret what your business needs are

• Define why an employee would be motivated to achieve it

• Identify how best to deliver the objective through outstanding communication

Balanced Communication Model

Caburn Hope Balanced Communications Model

All communication journeys balance both the transactional and emotional elements to drive greater employee engagement. By connecting these in unison, our specialists apply the process to:

• Interpret what your business needs are

• Define why an employee would be motivated to achieve it

• Identify how best to deliver the objective through outstanding communication

HR communication methodology

Our approach to understanding your HR challenges is an evolutionary approach.

It’s at the core of our employee communication expertise.

HR communication methodology

Our approach to understanding your HR challenges is an evolutionary approach.

It’s at the core of our employee communication expertise.

1. FUTURE STATE

Vision, objectives definition

2. CURRENT STATE

Research, gap analysis, stakeholder engagement

3. DEFINE

Goals, measurement, behaviours, channels

4. APPROACH

Brand, creative, impact message, channels, Tone of Voice (TOV)

5. PLAN

Integrated comms plan, project management, key milestones, deadlines, stakeholder collaboration

6. CREATE

Brand alignment, look & feel, TOV, channels, technology

7. EMBED & ENGAGE

Digital, message script, leaders/managers tools, collateral

8. MEASURE & REFINE

Performance v. goals, behaviours, surveys, analytics

BLOG

29

“If the reputation of a company’s products and services is its face, the talent brand is its heart and soul” — Hank Stringer & Rusty Rueff [i] Previously, we’ve written on revitalising reward communication, unleashing purpose power within an organisation to attract top talent and how to onboard with impact. All great stuff… but reward, purpose, or even onboarding communications are meaningless without a solid Employee Value Proposition (EVP) pulling together all the business components. You may have the best company face, but does it have heart and soul? As the landscape of work changes, younger workers (chiefly, Gen X and Millennials) are no longer motivated by the same factors Read more

Read This Blog Post
10

Every year, when I see the Coca-Cola ‘Holidays are coming’ advert on TV, it makes me feel a bit warm and cosy. Now, “warm and cosy” aren’t generally words you’d use to describe drinking Coca-Cola – so what’s going on? And what the devil (you may ask), does this have to do with Reward communication? Well, everything actually. The reason I feel warm and cosy about Coke is down to the way in which they use Contextual and Content Marketing. Contextual Marketing comes from the world of online shopping, where brands use their knowledge of you, your needs and desires to serve up more content that they think will be Read more

Read This Blog Post
03

This piece is inspired by this year’s pay review time – a time for new beginnings and decisions to be made relating to pay, performance and the Reward package for the subsequent year. It’s also, particularly from a communication perspective, a chance to reflect on who an organisation’s people really are, what they need and the role Reward plays in effectively engaging them. So, I thought that it’s a good moment to pull together some insights and thoughts from the experiences I’ve had whilst working alongside some of the world’s leading Reward exponents and our clients – reflecting on how critical a dynamic communication strategy is when Reward is changing Read more

Read This Blog Post

Our Approach

Our Approach to HR Communication & Employee Engagement
Scroll to continue
scroll to continue

Our team of global award-winning experts create and deliver marketing-led HR campaigns. Working with some of the world’s leading brands and businesses, we enable HR teams to generate wholehearted participation with their employee programmes. Caburn Hope applies two strategic methodologies:
Our approach to HR Communication

Scientifically, there are two factors of a successful communication strategy:

mind

Transactional

Every HR communication strategy involves elements of process and information. These need to be appreciated and understood by all your people.

hearts

Emotional

Success doesn’t end with communicating transactional information. It needs to be shared in a personal and inspirational way to achieve impact and action.

Balanced Communication Model

Caburn Hope Balanced Communications Model

All communication journeys balance both the transactional and emotional elements to drive greater employee engagement. By connecting these in unison, our specialists apply the process to:

• Interpret what your business needs are

• Define why an employee would be motivated to achieve it

• Identify how best to deliver the objective through outstanding communication

Balanced Communication Model

Caburn Hope Balanced Communications Model

All communication journeys balance both the transactional and emotional elements to drive greater employee engagement. By connecting these in unison, our specialists apply the process to:

• Interpret what your business needs are

• Define why an employee would be motivated to achieve it

• Identify how best to deliver the objective through outstanding communication

HR communication methodology

Our approach to understanding your HR challenges is an evolutionary approach.

It’s at the core of our employee communication expertise.

HR communication methodology

Our approach to understanding your HR challenges is an evolutionary approach.

It’s at the core of our employee communication expertise.

1. FUTURE STATE

Vision, objectives definition

2. CURRENT STATE

Research, gap analysis, stakeholder engagement

3. DEFINE

Goals, measurement, behaviours, channels

4. APPROACH

Brand, creative, impact message, channels, Tone of Voice (TOV)

5. PLAN

Integrated comms plan, project management, key milestones, deadlines, stakeholder collaboration

6. CREATE

Brand alignment, look & feel, TOV, channels, technology

7. EMBED & ENGAGE

Digital, message script, leaders/managers tools, collateral

8. MEASURE & REFINE

Performance v. goals, behaviours, surveys, analytics

BLOG

Caburn Hope
Rusbridge House, Rusbridge Lane Lewes, East Sussex BN7 2XX, UK

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