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Our Approach

Our Approach to HR Communication & Employee Engagement
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Our team of global award-winning experts create and deliver marketing-led HR campaigns. Working with some of the world’s leading brands and businesses, we enable HR teams to generate wholehearted participation with their employee programmes. Caburn Hope applies two strategic methodologies:
Our approach to HR Communication

Scientifically, there are two factors of a successful communication strategy:

mind

Transactional

Every HR communication strategy involves elements of process and information. These need to be appreciated and understood by all your people.

hearts

Emotional

Success doesn’t end with communicating transactional information. It needs to be shared in a personal and inspirational way to achieve impact and action.

Balanced Communication Model

Caburn Hope Balanced Communications Model

All communication journeys balance both the transactional and emotional elements to drive greater employee engagement. By connecting these in unison, our specialists apply the process to:

• Interpret what your business needs are

• Define why an employee would be motivated to achieve it

• Identify how best to deliver the objective through outstanding communication

Balanced Communication Model

Caburn Hope Balanced Communications Model

All communication journeys balance both the transactional and emotional elements to drive greater employee engagement. By connecting these in unison, our specialists apply the process to:

• Interpret what your business needs are

• Define why an employee would be motivated to achieve it

• Identify how best to deliver the objective through outstanding communication

HR communication methodology

Our approach to understanding your HR challenges is an evolutionary approach.

It’s at the core of our employee communication expertise.

HR communication methodology

Our approach to understanding your HR challenges is an evolutionary approach.

It’s at the core of our employee communication expertise.

1. FUTURE STATE

Vision, objectives definition

2. CURRENT STATE

Research, gap analysis, stakeholder engagement

3. DEFINE

Goals, measurement, behaviours, channels

4. APPROACH

Brand, creative, impact message, channels, Tone of Voice (TOV)

5. PLAN

Integrated comms plan, project management, key milestones, deadlines, stakeholder collaboration

6. CREATE

Brand alignment, look & feel, TOV, channels, technology

7. EMBED & ENGAGE

Digital, message script, leaders/managers tools, collateral

8. MEASURE & REFINE

Performance v. goals, behaviours, surveys, analytics

BLOG

21
Apr 2020
The Great Lockdown 2020: Why it doesn’t apply to HR communication

Is your company communicating the impact of Covid-19 to everyone in the business? Are they instilling the plans implemented to overcome the unprecedented shock to the commercial system? I suspect so, and certainly hope so. So, what is the role of HR in this? Based on my experience of the consequences of 3 significant recessions and costs of a number of catastrophic global events, communication from the people responsible for people isn’t important, it’s critical. As ResearchGate commented: “The first reaction of any employee who learned about the crisis in the company will be the idea of what will happen to him or her personally………. personnel will become the company’s Read more

Read This Blog Post
06
Mar 2020
Accelerating Agile – Part 2: How the right communication can embed Agile into your organisation

At the end of last month Neovation staged their first event ‘Accelerating Agile’ – an innovative, insight-filled experience – which headlined not only the purpose, meaning and effects of Agile but the importance of the impact it will have on shaping the future workplace. Presentations from PWC, Workhuman, Unilever, Caburn Hope and Citigroup among others, passionately explained the technical, economic and operational implications of the move to agile ways of working on the business world over the next few years. From our perspective, it was interesting that feedback from the audience recognised what we have already seen in our work, that the two overriding adjectives that described Agile are ‘Culture’ Read more

Read This Blog Post
04
Mar 2020
Accelerating Agile – Part 1: The Spread of Agile

Over 100 HR Leaders, 12 speakers and 8 hours of thought-provoking and innovative discussion on how we transition to Agile ways of working. We were delighted to partner with Unilever to bring Accelerating Agile to London’s Corinthia on Wednesday 26th February. In the first part of this blog, Chris Andrew reflects on his impressions of the day and thinking around how we work and operate reward in this newly agile world. Part 2 will focus on how communications will activate the move to agile in an engaging and inspiring way, and spark positive changes in your organisation. The Spread of Agile I was thrilled to be one of the speakers Read more

Read This Blog Post

Our Approach

Our Approach to HR Communication & Employee Engagement
Scroll to continue
scroll to continue

Our team of global award-winning experts create and deliver marketing-led HR campaigns. Working with some of the world’s leading brands and businesses, we enable HR teams to generate wholehearted participation with their employee programmes. Caburn Hope applies two strategic methodologies:
Our approach to HR Communication

Scientifically, there are two factors of a successful communication strategy:

mind

Transactional

Every HR communication strategy involves elements of process and information. These need to be appreciated and understood by all your people.

hearts

Emotional

Success doesn’t end with communicating transactional information. It needs to be shared in a personal and inspirational way to achieve impact and action.

Balanced Communication Model

Caburn Hope Balanced Communications Model

All communication journeys balance both the transactional and emotional elements to drive greater employee engagement. By connecting these in unison, our specialists apply the process to:

• Interpret what your business needs are

• Define why an employee would be motivated to achieve it

• Identify how best to deliver the objective through outstanding communication

Balanced Communication Model

Caburn Hope Balanced Communications Model

All communication journeys balance both the transactional and emotional elements to drive greater employee engagement. By connecting these in unison, our specialists apply the process to:

• Interpret what your business needs are

• Define why an employee would be motivated to achieve it

• Identify how best to deliver the objective through outstanding communication

HR communication methodology

Our approach to understanding your HR challenges is an evolutionary approach.

It’s at the core of our employee communication expertise.

HR communication methodology

Our approach to understanding your HR challenges is an evolutionary approach.

It’s at the core of our employee communication expertise.

1. FUTURE STATE

Vision, objectives definition

2. CURRENT STATE

Research, gap analysis, stakeholder engagement

3. DEFINE

Goals, measurement, behaviours, channels

4. APPROACH

Brand, creative, impact message, channels, Tone of Voice (TOV)

5. PLAN

Integrated comms plan, project management, key milestones, deadlines, stakeholder collaboration

6. CREATE

Brand alignment, look & feel, TOV, channels, technology

7. EMBED & ENGAGE

Digital, message script, leaders/managers tools, collateral

8. MEASURE & REFINE

Performance v. goals, behaviours, surveys, analytics

BLOG

Caburn Hope
Rusbridge House, Rusbridge Lane Lewes, East Sussex BN7 2XX, UK

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