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Our Approach

Our Approach to HR Communication & Employee Engagement
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Our team of global award-winning experts create and deliver marketing-led HR campaigns. Working with some of the world’s leading brands and businesses, we enable HR teams to generate wholehearted participation with their employee programmes. Caburn Hope applies two strategic methodologies:
Our approach to HR Communication

Scientifically, there are two factors of a successful communication strategy:

mind

Transactional

Every HR communication strategy involves elements of process and information. These need to be appreciated and understood by all your people.

hearts

Emotional

Success doesn’t end with communicating transactional information. It needs to be shared in a personal and inspirational way to achieve impact and action.

Balanced Communication Model

Caburn Hope Balanced Communications Model

All communication journeys balance both the transactional and emotional elements to drive greater employee engagement. By connecting these in unison, our specialists apply the process to:

• Interpret what your business needs are

• Define why an employee would be motivated to achieve it

• Identify how best to deliver the objective through outstanding communication

Balanced Communication Model

Caburn Hope Balanced Communications Model

All communication journeys balance both the transactional and emotional elements to drive greater employee engagement. By connecting these in unison, our specialists apply the process to:

• Interpret what your business needs are

• Define why an employee would be motivated to achieve it

• Identify how best to deliver the objective through outstanding communication

HR communication methodology

Our approach to understanding your HR challenges is an evolutionary approach.

It’s at the core of our employee communication expertise.

HR communication methodology

Our approach to understanding your HR challenges is an evolutionary approach.

It’s at the core of our employee communication expertise.

1. FUTURE STATE

Vision, objectives definition

2. CURRENT STATE

Research, gap analysis, stakeholder engagement

3. DEFINE

Goals, measurement, behaviours, channels

4. APPROACH

Brand, creative, impact message, channels, Tone of Voice (TOV)

5. PLAN

Integrated comms plan, project management, key milestones, deadlines, stakeholder collaboration

6. CREATE

Brand alignment, look & feel, TOV, channels, technology

7. EMBED & ENGAGE

Digital, message script, leaders/managers tools, collateral

8. MEASURE & REFINE

Performance v. goals, behaviours, surveys, analytics

BLOG

01
Mar 2019
Purpose: your most important asset for attracting and retaining top talent

“He who has a Why to live for can bear almost any How” — Friedrich Nietzsche, “Maxims and Arrows” Twilight of the Idols We must all know, the world is full of what has now become a constant: change. There are many academic studies denoting the effects on human behaviour from operational stress and organisational transformation.  This, having significant impact on productivity and performance, also causes a detrimental impression on personal wellbeing. But this is nothing new, as the Greek Philosopher Heraclitus commented over 2,000 years ago “You could not step twice into the same river; for other waters are ever flowing on to you” – all very profound, but Read more

Read This Blog Post
25
Jan 2019
Onboarding with impact

Since starting at Caburn Hope, I have found myself exposed to some pretty impressive onboarding programmes. The Massachusetts Institute of Technology (MIT), for example, have a whole online portal dedicated simply to the step by step journey of onboarding for the new hire. Collectively, this has got me thinking: why have an onboarding programme? What are the advantages of onboarding, and what can businesses do to ensure that they make the most of it?  Take a look at our infographic, or alternatively, click on the image for some quick tips on how to make your onboarding programme more effective. 1. Set the tone: As onboarding includes such a wide variety Read more

Read This Blog Post
12
Oct 2018
Do employee share plans work?

Can the Shadow Chancellor’s proposal help to solve the productivity gap? Or do other tools crack the nut more effectively? The Shadow Chancellor (John McDonnell) has announced, if Labour wins the next General Election, any business employing more than 250 people must put in place mandatory share plans. This notion might not be the nail in the coffin of the opportunity for Labour to get business onside – especially after Boris Johnson’s recent retort to “F Business” – that it first appears to be. The oft-cited example in this debate is the retailer John Lewis which not only has a popular employee share scheme, it has – until very recently Read more

Read This Blog Post

Our Approach

Our Approach to HR Communication & Employee Engagement
Scroll to continue
scroll to continue

Our team of global award-winning experts create and deliver marketing-led HR campaigns. Working with some of the world’s leading brands and businesses, we enable HR teams to generate wholehearted participation with their employee programmes. Caburn Hope applies two strategic methodologies:
Our approach to HR Communication

Scientifically, there are two factors of a successful communication strategy:

mind

Transactional

Every HR communication strategy involves elements of process and information. These need to be appreciated and understood by all your people.

hearts

Emotional

Success doesn’t end with communicating transactional information. It needs to be shared in a personal and inspirational way to achieve impact and action.

Balanced Communication Model

Caburn Hope Balanced Communications Model

All communication journeys balance both the transactional and emotional elements to drive greater employee engagement. By connecting these in unison, our specialists apply the process to:

• Interpret what your business needs are

• Define why an employee would be motivated to achieve it

• Identify how best to deliver the objective through outstanding communication

Balanced Communication Model

Caburn Hope Balanced Communications Model

All communication journeys balance both the transactional and emotional elements to drive greater employee engagement. By connecting these in unison, our specialists apply the process to:

• Interpret what your business needs are

• Define why an employee would be motivated to achieve it

• Identify how best to deliver the objective through outstanding communication

HR communication methodology

Our approach to understanding your HR challenges is an evolutionary approach.

It’s at the core of our employee communication expertise.

HR communication methodology

Our approach to understanding your HR challenges is an evolutionary approach.

It’s at the core of our employee communication expertise.

1. FUTURE STATE

Vision, objectives definition

2. CURRENT STATE

Research, gap analysis, stakeholder engagement

3. DEFINE

Goals, measurement, behaviours, channels

4. APPROACH

Brand, creative, impact message, channels, Tone of Voice (TOV)

5. PLAN

Integrated comms plan, project management, key milestones, deadlines, stakeholder collaboration

6. CREATE

Brand alignment, look & feel, TOV, channels, technology

7. EMBED & ENGAGE

Digital, message script, leaders/managers tools, collateral

8. MEASURE & REFINE

Performance v. goals, behaviours, surveys, analytics

BLOG

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