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Our Approach

Our Approach to HR Communication & Employee Engagement
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Our team of global award-winning experts create and deliver marketing-led HR campaigns. Working with some of the world’s leading brands and businesses, we enable HR teams to generate wholehearted participation with their employee programmes. Caburn Hope applies two strategic methodologies:
Our approach to HR Communication

Scientifically, there are two factors of a successful communication strategy:

mind

Transactional

Every HR communication strategy involves elements of process and information. These need to be appreciated and understood by all your people.

hearts

Emotional

Success doesn’t end with communicating transactional information. It needs to be shared in a personal and inspirational way to achieve impact and action.

Balanced Communication Model

Caburn Hope Balanced Communications Model

All communication journeys balance both the transactional and emotional elements to drive greater employee engagement. By connecting these in unison, our specialists apply the process to:

• Interpret what your business needs are

• Define why an employee would be motivated to achieve it

• Identify how best to deliver the objective through outstanding communication

Balanced Communication Model

Caburn Hope Balanced Communications Model

All communication journeys balance both the transactional and emotional elements to drive greater employee engagement. By connecting these in unison, our specialists apply the process to:

• Interpret what your business needs are

• Define why an employee would be motivated to achieve it

• Identify how best to deliver the objective through outstanding communication

HR communication methodology

Our approach to understanding your HR challenges is an evolutionary approach.

It’s at the core of our employee communication expertise.

HR communication methodology

Our approach to understanding your HR challenges is an evolutionary approach.

It’s at the core of our employee communication expertise.

1. FUTURE STATE

Vision, objectives definition

2. CURRENT STATE

Research, gap analysis, stakeholder engagement

3. DEFINE

Goals, measurement, behaviours, channels

4. APPROACH

Brand, creative, impact message, channels, Tone of Voice (TOV)

5. PLAN

Integrated comms plan, project management, key milestones, deadlines, stakeholder collaboration

6. CREATE

Brand alignment, look & feel, TOV, channels, technology

7. EMBED & ENGAGE

Digital, message script, leaders/managers tools, collateral

8. MEASURE & REFINE

Performance v. goals, behaviours, surveys, analytics

BLOG

17
Jul 2018
Rise of the robots is not the end for Employee Engagement professionals

Exciting new tech is promising to transform the ways we all live and work. Much attention is focused on the promise of Artificial Intelligence (AI), robotics and automation, and advanced analytics and machine learning. The emergence of these technologies is forcing governments around the world to plan for the dramatic upheavals they will effect on society and in the world of work. The UK government has made the point that these changes mean there can be no “business as usual”.  It has recommended that employers and employees focus on developing the key skills and attributes that will be at a premium in future.  These include resilience, adaptability, resourcefulness, enterprise, cognitive Read more

Read This Blog Post
02
Jun 2018
What is employee experience?

Last month I was a Judge at the Employee Experience Awards. This got me thinking, what really is employee experience and why does it matter? Defining employee experience Predictably, organisations with a highly engaged workforce are more profitable than those with low employee engagement. Employee experience has shown to be a vital part of any business strategy designed to drive productivity and performance. The data driven revolution has enabled businesses to understand their people – who they are, where they are, what they want and where they want to go. With digital advancements, companies can now provide content that’s relevant, informative, exciting and delivered through innovative channels in a way Read more

Read This Blog Post
11
May 2018
What is employee engagement?

We all know that organisations are having to be more agile, innovative and productive than ever before to compete in a business landscape where the only constant is change. One solution offered to boost productivity and competitive advantage is employee engagement. In 2017, Gallup reported organisations with engaged employees outperform those with poor employee engagement by as much as 17 percent in terms of productivity and 21 percent in terms of profitability. Of course, the notion of employee engagement has been with us for some time – William Kahn coined the term in his influential 1990 study. However, in the current productivity-focused environment, the term is finding more and more Read more

Read This Blog Post

Our Approach

Our Approach to HR Communication & Employee Engagement
Scroll to continue
scroll to continue

Our team of global award-winning experts create and deliver marketing-led HR campaigns. Working with some of the world’s leading brands and businesses, we enable HR teams to generate wholehearted participation with their employee programmes. Caburn Hope applies two strategic methodologies:
Our approach to HR Communication

Scientifically, there are two factors of a successful communication strategy:

mind

Transactional

Every HR communication strategy involves elements of process and information. These need to be appreciated and understood by all your people.

hearts

Emotional

Success doesn’t end with communicating transactional information. It needs to be shared in a personal and inspirational way to achieve impact and action.

Balanced Communication Model

Caburn Hope Balanced Communications Model

All communication journeys balance both the transactional and emotional elements to drive greater employee engagement. By connecting these in unison, our specialists apply the process to:

• Interpret what your business needs are

• Define why an employee would be motivated to achieve it

• Identify how best to deliver the objective through outstanding communication

Balanced Communication Model

Caburn Hope Balanced Communications Model

All communication journeys balance both the transactional and emotional elements to drive greater employee engagement. By connecting these in unison, our specialists apply the process to:

• Interpret what your business needs are

• Define why an employee would be motivated to achieve it

• Identify how best to deliver the objective through outstanding communication

HR communication methodology

Our approach to understanding your HR challenges is an evolutionary approach.

It’s at the core of our employee communication expertise.

HR communication methodology

Our approach to understanding your HR challenges is an evolutionary approach.

It’s at the core of our employee communication expertise.

1. FUTURE STATE

Vision, objectives definition

2. CURRENT STATE

Research, gap analysis, stakeholder engagement

3. DEFINE

Goals, measurement, behaviours, channels

4. APPROACH

Brand, creative, impact message, channels, Tone of Voice (TOV)

5. PLAN

Integrated comms plan, project management, key milestones, deadlines, stakeholder collaboration

6. CREATE

Brand alignment, look & feel, TOV, channels, technology

7. EMBED & ENGAGE

Digital, message script, leaders/managers tools, collateral

8. MEASURE & REFINE

Performance v. goals, behaviours, surveys, analytics

BLOG

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