Christopher Hopkins
FOUNDING DIRECTOR AND LEAD COMMUNICATIONS CONSULTANT
Our Approach
OUR WHY. OUR HOW.
Working with some of the world’s leading brands and businesses, we enable HR and Internal Comms teams to generate wholehearted participation with their employee programmes.
Balanced Communication Model
Scientifically, there are two factors of a successful communication strategy:
1. TransactionalEvery HR communication strategy involves elements of process and information. These need to be appreciated and understood by all your people. | 2. EmotionalSuccess doesn’t end with communicating transactional information. It needs to be shared in a personal and inspirational way to achieve impact and action. |
All communication journeys balance both the transactional and emotional elements to drive greater employee engagement. By connecting these in unison, our specialists apply the process to:
- Interpret what your business needs are
- Define why an employee would be motivated to achieve it
- Identify how best to deliver the objective through outstanding communication
How we add value
