Reward Communication

Reward, Change Communication
Reward Communication - review, narrative and engagement strategy

The Story So Far...

We had always wanted to work with this British institution – a company going through huge amounts of cultural change and something that would represent a real challenge. So, when BT came to us in 2019 to discuss an overhaul of their Reward communications, we were thrilled.

We have been partnering with the BT Reward team to understand current levels of awareness and attitudes towards Total Reward at BT, to gather insight on current engagement with communications around Reward ​and to provide colleagues with an opportunity to shape the future of Reward. Using insights from our research, we have created inspiring communications with bold, impactful campaigns including manager toolkits, videos and internal social media posts that are positively changing the way people think about their careers at BT. 

Feature Project

Reward Communication - review, narrative and engagement strategy

Research Approach - A series of 60-minute one-to-one interviews with HRDs across BT took place to enable us to explore their views on understanding, awareness, opportunities and challenges around Reward at BT. 

A total of 7 90-minute workshops with up to 11 colleagues took place, the research stage also included an Online Survey sent to all colleagues. A huge success as they recorded their highest engagement results from a BT internal survey.

Communication strategy – Using our findings from the research we produced a strategy document outlining our approach and recommendations for BT Total Reward engagement. Reward>Forward was born which would bring consistency in messaging and reward, clarity and transparency, flexibility and fairness. 

Communication plan – Developing and implementing a detailed communication plan to deliver the key messages to all at BT. Designing campaigns to go live across multiple channels including Intranet, Workplace, Reward Hub, 1-2-1 and team meetings, induction sessions, their careers site and Posters / BT TV Screens across all sites.

From the success of Phase 1, we have now successfully pitched Phase 2 which will deliver a range of assets and provide consultancy support to launch and embed the Reward communication strategy.

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“We have been on an amazing journey with BT over the last 12 months, starting with a detailed discovery phase, leading to some interesting findings and an exciting and engaging comms campaign.”
Alessandra De Santis, Account Director

MORE of OUR WORK...

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Reward Champions

The purpose of this email campaign was to introduce the concept of a champion and what we need from a leader. 

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Reward Toolkit

A journey to a simpler, transparent and more flexible total reward package. Showcasing an eye-catching toolkit on everything to do with reward for BT employees.

BT social post being a champion

Comms Burst

Enticing social post campaign aimed at engaging employees on how they can make the most of their reward benefits.

Elevate your internal communications

If you have a specific issue you're trying to solve, message us. We love a challenge and would be more than happy to have a no-obligation chat about it.

We're now part of Gallagher's Communications Consulting practice, so please click here to contact us there.

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