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Anyone with just a passing knowledge of marketing will know that effective branding is a vital part of attracting and retaining customers. Translate that to HR, and a strong employer brand is critical if you want to find and keep talent.  Here are our 10 reasons why employer branding is business critical, which includes some eye-opening stats.   Below we take a more detailed look at why employer branding is so important to both job seekers and companies. Candidates care about employer branding Your employer brand is what people – both current and prospective employees – think about your company, including what the business stands for and what it’s like Read more

Future of HR Communication Whitepaper

We’re proud to announce our first whitepaper, The Future of HR Communication, is now available to download for free. Based on five future-facing HR communication trends that are taking centre stage, we roundup the topics that will matter to HR leaders and communication experts in the years ahead. From contextual personalisation to augmented reality, learn about the trends and insights; and how they can be applied in the HR world. A practical guide that provides an overview of engagement opportunities that pushes new boundaries to capture and retain the best talent in the marketplace.

Back view of jumping girl on the pier. Freedom concept

Wellbeing as an offering is often overlooked. Historically, seen less favourably as a tool to embed change, it’s now gaining traction in the HR community. The result has been widespread editorial coverage and jaw-dropping stats on reasons to believe its importance in the workplace: 49 per cent of stressed employees take sick leave in comparison to 36 per cent of relaxed staff1 Workplace stress costs the UK economy £6.5bn per year2 81 per cent of employers say increasing employee engagement is one of their key challenges3 Sleep deprivation costs the UK £40bn and 200,000 lost working days4 It’s clear a wellbeing programme is critical for employers, but having an on-going Read more

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