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“If the reputation of a company’s products and services is its face, the talent brand is its heart and soul” — Hank Stringer & Rusty Rueff [i] Previously, we’ve written on revitalising reward communication, unleashing purpose power within an organisation to attract top talent and how to onboard with impact. All great stuff… but reward, purpose, or even onboarding communications are meaningless without a solid Employee Value Proposition (EVP) pulling together all the business components. You may have the best company face, but does it have heart and soul? As the landscape of work changes, younger workers (chiefly, Gen X and Millennials) are no longer motivated by the same factors Read more

Dawning inspiration

Every year, when I see the Coca-Cola ‘Holidays are coming’ advert on TV, it makes me feel a bit warm and cosy. Now, “warm and cosy” aren’t generally words you’d use to describe drinking Coca-Cola – so what’s going on? And what the devil (you may ask), does this have to do with Reward communication? Well, everything actually. The reason I feel warm and cosy about Coke is down to the way in which they use Contextual and Content Marketing. Contextual Marketing comes from the world of online shopping, where brands use their knowledge of you, your needs and desires to serve up more content that they think will be Read more

This piece is inspired by this year’s pay review time – a time for new beginnings and decisions to be made relating to pay, performance and the Reward package for the subsequent year. It’s also, particularly from a communication perspective, a chance to reflect on who an organisation’s people really are, what they need and the role Reward plays in effectively engaging them. So, I thought that it’s a good moment to pull together some insights and thoughts from the experiences I’ve had whilst working alongside some of the world’s leading Reward exponents and our clients – reflecting on how critical a dynamic communication strategy is when Reward is changing Read more

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