Pfizer

Streamlining how they communicate - ensuring a style that inspires and engages and puts Purpose at the centre of everything they do

communication, purpose, Pfizer, internal communication, change communication

The Story So Far...

In such a fast-paced, matrix organisation, the UK Colleague and Community Engagement team had become aware that colleagues were being overwhelmed by communications, which were being received from various parts of the business at the same time. 

We partnered with Pfizer on a complete communication review, recommendations and engagement strategy which saw the start of a trusted relationship with this innovative global pharma company. Since we started working with them in 2017, we have been involved in increasingly diverse projects with new teams who see the value of communicating with emotion and impact.

Supporting our team is a network of specialist copywriters, designers, developers, producers, and animators who help bring our ideas to life. A true collaboration, is how we would describe our relationship with the team at Pfizer. Caroline, our communications specialist for Pfizer adds...

they're a lovely bunch of people who genuinely care about what they do. They also like to have fun and push things creatively, which makes it even more enjoyable for us. They have a real appreciation for what a difference effective communication can have on any initiative they're trying to encourage employees to buy into."

FEATURE PROJECT

Communication review, audit and strategy

A representative portion of UK employees were invited to complete a survey using Caburn Hope’s unique and comprehensive employee insight tool. We also interviewed a selection of colleagues from different divisions, functions and levels which added qualitative feedback to the data gathered from the survey. The feedback and data provided both detailed insights and trends, plus benchmarks that can be measured against in the future.

Drawing upon the insights gained, we worked with the Colleague and Community Engagement team to develop a content strategy designed to ensure a more targeted and localised approach to communication, whilst ensuring a consistent and inspiring overall message. As part of this strategy, we also developed a channels matrix.

A reinvigorated narrative and look and feel for employee communication

The foundation for the new communication strategy was a new corporate narrative and supporting look and feel, which expresses the company’s vision and values in a compelling and relevant way for colleagues – and helped to showcase what it really feels like to work in the organisation. The key messages focus on the Pfizer’s four values of Courage, Excellence, Equity and Joy, which are embedded consistently across all communications.

Pfizer branding blue background and white icons
In a short space of time Caburn Hope has formed a true partnership with our own team. Their strategic guidance and creative execution in the development of the new corporate narrative and subsequent campaigns has made a significant impact and is already starting to transform employee behaviour.
Ali Fox-Robinson, Head of Colleague and Community Engagement

MORE of OUR WORK...

Pfizer logo

Diversity & Inclusion

We developed a creative campaign – #ThinkAgain – that encouraged all employees to be aware of their unconscious biases and think differently when it comes to hiring, promoting and creating effective project teams

Board Game promoting Digital Shift at Pfizer

Digital Shift Project

We communicated the digital transformation process through a number of channels, bringing digital to the heart of their business. Changing the culture from ‘doing’ digital to ‘being’ digital

Pfizer campaign poster castaway wilson ball

Taking Remote Control

A fast turnaround project to create a campaign during the Covid-19 lockdown to ensure all Pfizer colleagues felt connected and part of the business during a time of extreme uncertainty

Pfizer logo on blue background with white circles

External recruitment campaign

Showcasing the passion, joy and warmth of what it feels like to work with Pfizer through an impactful external social campaign – driven by real stories

Pfizer Careers

Breakthrough Awards image on ipad on desk with yellow notebook and glasses

Breakthrough Awards Recognition Scheme

Launched to recognise employees demonstrating behaviours above and beyond their values 

Pfizer Leaders Pack 2020 on Green leaf background

Leaders Packs

Providing regular briefing packs for leaders provides them with the tools to communicate effectively to their teams

Chris Hopkins Profile

Contact us to discuss how our specialists can support you with your next project

Christopher Hopkins 

FOUNDING DIRECTOR AND LEAD COMMUNICATIONS CONSULTANT