Change Communication

Change is communicating to your people what is changing, how it will affect them, and what they need to do next.

Organisations with effective change and communication programmes are 3.5 times more likely to outperform their competitors. Put this statistic against the backdrop of recent years, and what's likely to come, it's never been more important to maintain employee morale, engagement and performance through inevitable future change. 

Communicating change with your employees in the right way, at the right time, via the right channels isn’t easy. If you want a smooth transition, check out our top tips, related blogs and case studies that may highlight your challenge. We don't always have all the answers, but we always find them, so drop us a message. 

Areas of Change

There are five key areas of organisational change. For change to be communicated effectively, each requires tailored and targeted internal communication strategies and execution.

Transformational / 
Strategic Change 

We ensure employee buy-in to strategic change through truly inspiring communication. 

This means not just explaining that organisational changes are coming and what to do, but why. The desired outcomes, the full extent of the change, the benefits to the company, and importantly, to the employee. 

We help employees to make sense of a new ‘ask’ from the organisation, in the context of all the existing asks they are grappling with. 


Asking employees to change the way they operate is not a ‘one size fit’s all’ communication exercise. 

We ensure operational change comms are Targeted (relevant and personal to an employee’s role) and Two-way (opportunity to feedback and discuss) to encourage understanding and commitment to new ways of working. Explaining the ‘why’ and the benefits are also pivotal in lowering employee resistance. 

And making a ‘sometimes-dry’ subject truly inspiring is what we do!


Whether it’s a global Digital shift, a mind-set change, applying new company values to the customer journey, or adopting Agile working, we’ve guided some of the world’s largest brands through behavioural change initiatives, using inspirational communication programmes and an ‘always-on’ approach. 

Adopting a hearts and minds strategy ensures emotional buy-in, in addition to the transactional elements of behavioural change. 


Workday, SuccessFactors, whatever the HRIS or business system, we know how to motivate employees and embed even the most complex behaviour-changing systems.

From global launches and overcoming employee resistance, to communicating analytics   – we have the insight and creativity to get the most out of your investment.


Old habits die hard. Changing a well–embedded culture needs a communication strategy that is equally sustained and well-embedded. 

Here's some of our work on Change

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