Embraced by more than half of UK smartphone users, it’s easy to see the allure of using video for your employee communications strategy.
Video – used well – is an incredibly powerful medium for communicating potentially complex messages in a simple and straightforward way. In just a couple of minutes, a video can amplify your key message and galvanise viewers in a way that other forms of content simply cannot.
Digital video viewing is one of the most popular online activities in the UK, with roughly 60% of the total population predicted to watch video content at least once per month in 2015 (eMarketer). Influenced by widespread smartphone adoption and Wi-Fi accessibility, video content is essential for a variety of reasons:
1. It’s mobile – in more ways than one: the workplace is changing, with more and more people working remotely, globally, thanks to cloud computing. Its accessibility is attractive to most people, with 79.9% of UK internet users watching online video content on any device (Statistica)
2. Engaging and informative: with 59% of senior executives agreeing that if text and video are available on the same topic on the same page, they would prefer to watch the video, it’s a quick win in terms of increasing employee engagement (Forbes Insight: video in the c-suite: executives embrace the non-text web)
3. People love it: research denotes that more than half of senior executives share videos with colleagues at least weekly and receive work-related videos just as often (Forbes Insight: video in the c-suite: executives embrace the non-text web). Millennials – the cohort that are disputably born between 1982 to 1993 – are also very willing to share and view videos using social media. Useful to know when you consider by 2025 millennials will constitute 75% of the global workforce (Deloitte: The Deloitte Millennial Survey)
From animations to talking heads, the need to resonate with your people on an emotional level is ever-present. By applying video to your strategy, you’ll not only lift up the employer brand, but amplify a message to new heights. It’s creative, engaging and most importantly accessible at any time, in any place.
Interested in learning how other brands and businesses apply video to their HR and internal communications strategy? Contact us now on +44(0)1273 480404 or email ‘Video’ to firstname.lastname@example.org and we’ll share our inside secrets with you.
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