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Internal brand vs. external brand: what’s the difference?

When people think about branding, they tend to think about external elements: logos, slogans, colours and adverts. But a brand is so much more. As neatly…

Lessons from a creative writing expert on how to use storytelling to increase employee engagement

Once upon a time, I had a manager who loved telling stories to make a point. One day, he was discussing why it’s important to look at the way people work,…

Got a gap? How organisations can benefit from addressing their ethnicity and disability pay gaps.

Gender pay gap reporting has become a staple of the UK business calendar. But the organisations who are really building their DEI reputation aren't stopping…