Unilever and Caburn Hope to speak at the Global Equity Organisation

Join us at the Global Equity Organisation (GEO) annual conference with Unilever and catch our speaker session on: “Share in our Future” – Unilever’s innovative and highly inspirational communications campaign for a Global All-Employee Share Plan launch.

About our session:

When multinational consumer goods company, Unilever, decided to roll-out its global equity plan, ‘SHARES’, to all employees that did not participate in executive equity plans, it was the first of its kind in Unilever’s history. A game-changer in terms of designing and launching a highly detailed, globally-consistent, communication strategy that spans 104 countries and 50 languages. Prior to SHARES, Unilever equity plans were offered only to around 3,000 executives representing less than 2% of total employees. Now with SHARES, 128,000 employees are offered the chance to become shareholders and share in Unilever’s future!

Find out how Unilever, with the help of employee communications partner Caburn Hope, solved the challenges of communicating shares to employees – many of whom do not have any familiarity with equity and investments, do not speak English, or have email addresses or computers.

In this session you will learn:

  • The critical role of communications – how they connect SHARES to the company’s legacy and strategy; and by making them emotionally relevant, engage employees
  • The campaign strategy – find out how Unilever’s campaign addressed the language and channel challenges of communicating to 125,000 employees in 104 countries at all levels in the organisation and creatively facilitated transactional requirements
  • The tools to deliver our promise – we’ll show you the multi-media channels and materials we used – and explain why – they were critical for conducting a global campaign that was centrally designed, but locally tailored
  • The tax challenge – we’ll share insights on how we raised employee awareness of country-specific tax obligations from owning shares and made it engaging and understandable for employees who have never dealt with tax requirements before
  • The results – we reveal how we provided oversight for the campaign and measured the all-important results
  • More to come – we’ll tell you about our future plans plus Q&A

Guest speakers include:
Joan Kalmans, Director of Global Equity, Unilever, Louise Sutton, Global Reward Manager, Unilever, Christopher Hopkins, Founding Director and Lead Communications Consultant, Caburn Hope.

When: Thursday 21st April, 2016 at 2:15pm

Where: Boston Marriott Copley Place, Boston, MA, USA.

To register for the event please click here and request to join “Share in our Future – Unilever’s innovative and highly inspirational communications campaign for a Global All-Employee Share Plan launch”. We look forward to welcoming you to the session.

Caburn Hope
Rusbridge House, Rusbridge Lane Lewes, East Sussex BN7 2XX, UK

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