The results are in. Research reveals 69 per cent of employees are likely to stay with an employer that offers a good benefits package1. Great news, if your employees fully appreciate – and understand – your offering. But what if they fall into the camp of confusion?
With roughly, half of employees believing their benefits package is not tailored to their needs2, here are the key trends that need addressing:
Tip: Define your benefit proposition and structure key messaging according to target audience needs.
Tip: Good comms doesn’t transmit a message; it uses a storytelling approach that combines both transactional and emotional messaging. So, create a community and social interaction with your people.
Tip: It’s vital employers develop a communication strategy that builds awareness and understanding of their pension package and what it personally means for employees. Avoid jargon and be direct. Use consistent key messages that are easily understood.
Tip: Cater to a segmented audience – be it entitled employees, eligible jobholders and non-eligible jobholders. Communications should also be branded consistently for a seamless employee experience.
Looking for more information? Find out how benefits communication can generate wholehearted participation with your Reward programmes here.
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