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2020 is here – a new decade. Time to shake the dust from those ‘same old’ communication campaigns and develop hyper-personalised comms that will inspire and enlighten your employees. We believe that in the years ahead, employee engagement will take centre-stage. Already, research has reflected that an engaged workforce can be up to an astonishing 202% more productive and generate 342% higher earnings per share than the industry median (Gallup). In our whitepaper, we roundup our top 5 communication trends to future-proof your business. From compelling corporate narrative to smart wearables and augmented reality, our whitepaper offers game-changing food for thought. Stats, facts, trends and tips, plus practical ways to Read more

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“If the reputation of a company’s products and services is its face, the talent brand is its heart and soul” — Hank Stringer & Rusty Rueff [i] Previously, we’ve written on revitalising reward communication, unleashing purpose power within an organisation to attract top talent and how to onboard with impact. All great stuff… but reward, purpose, or even onboarding communications are meaningless without a solid Employee Value Proposition (EVP) pulling together all the business components. You may have the best company face, but does it have heart and soul? As the landscape of work changes, younger workers (chiefly, Gen X and Millennials) are no longer motivated by the same factors Read more

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Every year, when I see the Coca-Cola ‘Holidays are coming’ advert on TV, it makes me feel a bit warm and cosy. Now, “warm and cosy” aren’t generally words you’d use to describe drinking Coca-Cola – so what’s going on? And what the devil (you may ask), does this have to do with Reward communication? Well, everything actually. The reason I feel warm and cosy about Coke is down to the way in which they use Contextual and Content Marketing. Contextual Marketing comes from the world of online shopping, where brands use their knowledge of you, your needs and desires to serve up more content that they think will be Read more

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