It’s well-versed that digital has held the realm of supreme Comms King for the last two decades. But in a world that is growing increasingly tired of the influx of digital messages, platforms, apps and the like – are we getting jaded with digital communication?
A recent communication report revealed more than a third of online users in the UK are now taking “digital detox” breaks from the internet1. Both in our personal and professional worlds, people are finding it difficult to disconnect from their online world. So much so, certain countries and companies have clamped down on this “always on” culture.
Step up France and its hotly debated labour reform bill. It suggests companies should implement policies that limit the overflow of work, in relation to “digital technology” and employees’ private lives2. Ultimately meaning employees shouldn’t be sending or receiving emails out of office hours. Rakuten owned company PriceMinister has taken it one step further and introduced “no-email Fridays” to actively encourage employees to use less digital messaging3.
Employee burnout is one of the major causes for low productivity and poor engagement levels. It’s all very well having a comprehensive health and wellness initiative but if the average person receives 121 emails per day4 isn’t it time to review how you communicate across the company? Making small measures to combat and streamline the influx of messaging can have an astronomical effect on your employees.
Digital isn’t over by any means – but what this insight reveals is an attitudinal change in how we should communicate and cascade messages. Remember traditional channels can be just as effective, if not more. For example:
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