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Fast facts– the latest marketing and employee communications statistics (29.10.15)

We’re back with our monthly round-up of the latest marketing and employee communication statistics that are shaping our world. This month we reveal:

Halloween pips Valentine’s Day to the post, as the third biggest retailing event in the UK

With Christmas and Easter taking the top spots, Mintel revealed £240 million was spent in the UK on Halloween last year and it’s predicted to reach £300 -£400 million in 2015; due to it falling on a Saturday and sharing the same day as the rugby world cup final.

42% of senior executives say employee engagement is a key objective

Melcrum’s 2015 survey reveals employee engagement is at the top of most executive’s agenda. Interestingly, the report also reveals 49% believe employee engagement is not a primary objective, but they focus on it to the extent that it helps them achieve primary objectives such as strategy.

Generation X has the highest average income of any generation

eMarketer reveals that despite being smaller in numbers – than compared to say, Baby Boomers or Millennials – Generation X has in fact the highest average earnings. Typical referring to those born between 1965 to 1980, this segment is largely overseen by marketers due to the volume of its predecessor and successor. But needless to say, it’s not a wise move to ignore the highest earning cohort of the lot.

90% of employees choose the same benefits year after year

The 2015 Aflac WorkForces Report Open Enrolment Survey reveals most employees don’t invest much time when reviewing their benefit options. With 56% of respondents admitting that they spend less than 30 minutes researching their options during the last open enrolment. However, respondents indicated they value interactive digital tools and a brief overview of previous claims and expenses to help aid the decision-making process.

By the end of 2015, 43% of people worldwide will go online frequently via desktop/laptop or a mobile device

With nearly 777 million people expected to be first-time users between 2015 and 2019, eMarketer predicts one out of every two people globally will go online regularly by 2019.

Keep up to date with all the latest employee communication news by following us on Twitter @CaburnHope_EC and LinkedIn

Alternatively, to speak to an advisor about how we can help you meet and exceed your performance targets call 01273 480404 or email info@caburnhope.co.uk

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