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Fast facts – the latest marketing and employee communications statistics (Aug '15)

Welcome to our monthly round-up of statistics us communicators and marketers can’t get enough of. This month we discuss;

Just 25% of brand marketers are confident they have an optimal media mix

The largest share of time and effort by brand marketers was attributed to the company website and content development, followed by traditional advertising (Millward Brown). Digital advertising came in at third place with search, social and mobile advertising, totalling around 10% each (Millward Brown). Continued smartphone and tablet adoption has led to a shift towards a content-led approach which explains its dominance in time shared.

Glassdoor is the third most trusted source of career information

A recent report reveals that online careers community Glassdoor is a more trusted source of career information, compared to employers and the government. Roughly, 89% think that colleague or ex-colleague feedback is trustworthy, 80% regard family feedback to be entirely or somewhat trustworthy, 68% consider Glassdoor as trustworthy and 56% say employer-produced collateral is trustworthy (Career Design Coaching).

49% of consumers say speed of purchase is an important factor when buying in-store with a digital wallet

With the emergence of digital wallets, such as Square or Apple Pay, there is a hotly tipped debate surrounding its value to consumers. It’s early days yet and adoption is still relatively slow in comparison to more traditional payment methods. But with the introduction of smartwatches, this could prove to be a pivotal moment for digital wallet adoption. Interestingly, 40% of 16 years and over say smartwatches are highly attractive for digital payments due to the ease of putting such devices next to in-store scanners (GfK, 2015).

Two thirds of large companies are making changes to their end of year performance reviews

PwC’s ‘2015 Performance Management Research’, highlights that 5% of organisations are considering dropping performance ratings. The study included 100 UK-headquartered organisations and 1,000 employees, featuring a number of leading global businesses. With a renewed focus on performance management process, companies are now looking at new ways to motivate and increase engagement with employees on a more regular basis.

Half of the world’s online population now check into Facebook at least once a month

Social networking giant Facebook recently announced that the number of people who log on to its platform reached 1.49 billion in the last quarter. Of those users highlighted it is estimated at least 65% access it daily. However, it’s not good news all round, costs and expenditures increased by 82% to a whopping $2.8bn; resulting in its net income falling 9.1% to $719m.

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