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fast-facts

Your employees are also customers so it’s vital to understand the emerging behavioural and platform trends that go beyond the office walls. That’s why we love to provide a monthly rundown of the latest statistics that are shaping our world of marketing and employee communication. After all, if you can’t understand behaviours, how can we expect to influence and inspire individuals through their customer and employee journeys? This month we reveal:

85% of executives report engagement as a top priority1

However, only 46% of companies report they are ready to tackle the employee engagement challenge2.

71% of consumers are not confident in the security of their personal data3

More than half of respondents agree businesses are not doing enough to build trust with customers over the use of their data—an insight that applies to both technology and non-technology companies4.

45% of reward, benefit and pension professionals want their financial wellbeing programme to also benefit their employees’ partners5

Furthermore, 54% of employers would pay between £1-£25 per employee per annum for the delivery of financial education; including both face-to-face and online touchpoints6.

85% of marketers plan to focus more on conversion rate optimisation (CRO) in 20167

While 5% of the 2,938 marketers interviewed are unable to generate ROI with conversion optimisation8.

97% of business leaders, HR leaders and consultants believe that listening to employees and incorporating their ideas is critical to the success of an organisation9

Roughly 500,000 respondents were surveyed, inciting the importance of listening to employee ideas. But yet 38% agree that hearing from employees via an annual survey is sufficient in giving corporations the relevant insights they need10.

Do you want to know more on the importance of brand and employee engagement? Read our blog here on why HR needs to think like a marketing expert.

  1. Deloitte Global Human Capital Trends 2016
  2. Deloitte Global Human Capital Trends 2016
  3. Guarding and growing personal data value – Accenture
  4. Guarding and growing personal data value – Accenture
  5. Workplace financial wellbeing – Nudge Global
  6. Workplace financial wellbeing – Nudge Global
  7. 7 conversion optimisation trends to stay ahead of the game – TNW
  8. 7 conversion optimisation trends to stay ahead of the game – TNW
  9. How to make employee engagement a top priority – Entrepreneur
  10. How to make employee engagement a top priority – Entrepreneur

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