We’re back with our monthly round-up of the latest marketing and employee communication statistics we can’t get enough of. In our last Fast Facts blog for 2015, we reveal:
Increased brand visibility, web traffic and brand recognition, are just some of the advantages a company reaps when their employees have an active social media presence (Hinge Research Institute, Social Media Today, 2015). Highlighting that an employee advocacy strategy that integrates with social media can help support wider commercial objectives.
According to eMarketer these figures will increase up to 5.07 billion – that’s 67.1% – by 2019. Signifying a responsive site with optimised mobile ads are not a ‘nice to have’ but an essential part of your digital marketing strategy.
If you work in HR, health and wellness is usually at the top of most people’s agenda in order to increase employee engagement and retention levels. It’s welcoming to hear that Purina’s research denotes significant benefits – such as increased motivation levels – when we welcome our furry friends in the workplace.
Vouchercloud’s survey on 2000 business owners in the UK, reveals more than three quarters of companies run festive promotions in the lead-up to Christmas, compared to two thirds throughout the rest of the year.
Great news if you work in a large organisation but less so for others. There are significant disparities when compared with medium sized company employees at 40% and small sized company employees at 32% (Scottish Widows annual workplace pensions report, 2015).
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