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Our monthly bulletin of all things HR communication and marketing is back with a round of new updates on brand – inside and out. This month we reveal:

81 per cent of HR respondents use benefits as a talent retention tool1

Whilst 68 per cent of those same respondents now using digital communication to increase employee engagement with their benefits2.


57 per cent of consumers engaging with an Out-Of-Home (OOH) advertiser on their smartphone are new or lapsed customers3

Meanwhile, 17 per cent of consumers who see an OOH campaign are likely to engage with the brand on their smartphone4.


A paltry 5 per cent of HR professionals say their company had a post-Brexit plan in place5

A snap poll by CIPD’s People Management also reveals a staggering 78 per cent of HR professionals lack relevant information to make long-term organisational decisions5 .


CEOs with an active social media presence influence consumers to make a purchase by 77 per cent7

B2B companies should also note the benefits of a leadership social media strategy can also increase employee engagement levels significantly, if carefully executed.


36 per cent of companies reveal employee engagement improves their bottom line8

By focusing on a watertight employee engagement strategy, HR leaders would also benefit from increased productivity, reduced churn rate and significant cost-savings in recruitment.

 

Keep up-to-date with all the latest HR communication and marketing insights, by signing up to our newsletter here.

  1. 81% use benefits as a retention tool – Employee Benefits
  2. Helping look after the health and well-being of employees, so your business works better – Xerox
  3. People who see an OOH campaign are 17% more likely to engage with the brand on their mobile – Marketing Week
  4. People who see an OOH campaign are 17% more likely to engage with the brand on their mobile – Marketing Week
  5. HR reacts to referendum vote – People Management
  6. HR reacts to referendum vote – People Management
  7. 10 Actionable Tips to Encourage Employee Advocacy Through Social Media – Business to Community
  8. The state of employee engagement – HR Zone

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