Our monthly roundup of all things HR communication and marketing is back with a round of new insights. This month we reveal:
81 per cent of HR respondents use benefits as a retention tool1
Whilst 68 per cent of those same HR professionals now using digital communication to increase employee engagement with their benefits2.
57 per cent of consumers that engage with an Out-Of-Home (OOH) advertiser on their phone are new or lapsed customers3
Meanwhile, 17 per cent of consumers who see an OOH campaign are likely to engage with the brand on their smartphone4.
A paltry 5 per cent of HR respondents say their company had a post-Brexit plan in place5
A snap poll by CIPD’s People Management magazine revealed a staggering 78 per cent of HR professionals lack relevant information to make long-term organisational decisions6.
CEOs with an active social media presence influence consumers to make a purchase by 77 per cent7
B2B businesses should note the benefits of a leadership social media presence can also improve the positioning of your employer brand, attract talent and increase employee engagement levels, if carefully executed.
36 per cent of companies reveal employee engagement improves their bottom line8
Benefits include increased productivity, reduced churn rate and significant cost-savings in recruitment.
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- 81% use benefits as a retention tool – Employee Benefits ↩
- Helping look after the health and wellbeing of employees, so your business works better – Xerox ↩
- People who see an OOH campaign are 17% more likely to engage with the brand on their mobile – Marketing Week ↩
- People who see an OOH campaign are 17% more likely to engage with the brand on their mobile – Marketing Week ↩
- HR reacts to referendum vote – People Management ↩
- HR reacts to referendum vote – People Management ↩
- 10 Actionable Tips to Encourage Employee Advocacy Through Social Media – Business to Community ↩
- The state of employee engagement – HR Zone ↩