Once again we return with our favourite round-up of employee communications and marketing statistics that are shaping our world. This month we lift the lid on:
Emarketer reveals only a handful of apps are actually used on a regular basis by smartphone users. This increasingly competitive market is now facing an uphill struggle to build brand awareness and reengage their audience. Some solutions to these issues include app store optimisation, push notifications and in-app messaging. However, it’s clear that there is more work to do in order to truly retain app users’ attention.
A recent report by Barclays indicates a demand to focus more on employee needs to increase employee engagement. Personalised communications strategies will play a pivotal role in reversing such behaviours, restoring trust and increasing productivity.
We all know we live in a hyper-connected world better known as the Internet of Things; and Datamonitor Trendsights Cocooning report denotes just that. Global consumers are seeking more technological devices that ever before which is great news for both communicators and marketers alike. As we take one step closer to a more sophisticated and integrated lifestyle, technology adoption will benefit not only consumers, but employers and employees.
Deloitte’s annual report on millennials – the cohort that are disputably born between 1982 to 1993 – revealed this segment is now the biggest generation in the USA’s workforce and will continue to outperform worldwide. Due to the many world events millennials encountered during their ‘coming of age’ years – from 9/11 through to the financial crisis, the advent of social media and digitalisation – tomorrow’s future leaders demand a transparent business culture, flexibility and core ethical principles.
According to founder Mark Zuckerburg, the social media giant toppled more than a billion users in one day. In his words “1 in 7 people on earth used Facebook to connect with their friends and family”. Or to put it into perspective, that’s almost the equivalent of the whole population of China.
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