Brand & Culture

We build industry-leading brand experiences your colleagues can be proud of.

As more generations enter the workplace, belonging and alignment between personal and organisational values are critical to employee satisfaction. We know that remote work can exacerbate a lack of belonging. Younger generations have often never experienced a full-time office role. Since remote work is a permanent fixture for many organisations, we must ensure all employees can experience and contribute to the same organisational culture. 

Employers with a solid corporate brand and clear, strong values are already cultivating a sense of belonging with their teams, but this will only become more important in employee engagement when it comes to future generations. 

Studies show that a strong sense of belonging in the workplace leads to a 56% increase in job performance and a 50% decrease in turnover rates. 

How We Can Help

Consultancy

Shaping and embedding behavioural change? Realigning your corporate narrative with business goals? We combine the flexibility and expertise of a brand consultancy with a deep understanding of HR best practice and culture change.

Employer Brand and EVP

Our experts can develop your EVP, link it clearly to your Purpose, sharpen your employer brand identity and shape a communication strategy that connects you with the right talent and inspires behaviour change.

Brand Guidelines

From HR, recruitment and reward brand guidelines to tone of voice and key messaging, we deliver the tools that bring your brand to life consistently across all communications..

Employee Engagement

Award-winning employee engagement strategies that deliver clear, targeted messaging and inspiring creativity. Subject-matter expertise that generates wholehearted participation in your employee programmes using all forms of media channels.

HR Brand Strategy

Whether it’s a new HR identity or more specific talent brand assets, we create the look and feel that will help deliver your goals. HR brand strategy, proposition development, messaging and tone of voice – achieve impact and underpin the employee experience across all your HR functions.

Corporate Narrative

Results show companies benefit from an authentic corporate narrative that clearly reflects their mission and values. We craft inspiring corporate narratives that give clarity on ethos, vision and values - so people can align their own behaviours with business.

Diversity and Inclusion

Diversity and inclusion is integral to all colleague interactions, collaborations, and communications. We build a business-wide conversation that showcases the links between best practice, organisational purpose, and ongoing success. From communicating the realities of the gender pay gap to discussing unconscious bias, we raise awareness, build trust, highlight employee resource group activity, and strengthen your culture of transparency and inclusion. 

Health and wellbeing

Resilient, creative, and productive! Those qualities come to the fore in workplaces with a strong culture of belonging. We embed and reinforce this culture through warm, authentic, people-centred communication. Understanding and responding to the health needs of colleagues. Delivering inspiring campaigns that highlight resources to enhance their mental, physical, emotional, and financial security. Clearly demonstrating your care for their wellbeing. 

Brand or Culture Change

Whatever the challenge, our expertise secures the emotional buy-in of employees to change. Ensure engagement through the right combination of clear messaging, targeted communication and captivating creativity - reducing the risks and removing barriers.

Culture and Environment

Our consultants create the right environment through inspirational office design and branding through to employee events and campaigns. We’ll amplify your EVP by creating a culture that inspires performance and productivity.

Employee Surveys

Annual surveys. Pulse surveys. Employee engagement surveys. We provide the insights that will measure the performance of your campaigns and employee engagement strategy.

Pfizer colleagues - back of mans head and man with glasses talking

Internal & Change communication

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L'Oreal learning & development logo on computer screen - yello brick wall background

Brand & Corporate Culture

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Elevate your internal communications

If you have a specific issue you're trying to solve, message us. We love a challenge and would be more than happy to have a no-obligation chat about it.

We're now part of Gallagher's Communications Consulting practice, so please click here to contact us there.