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Vero – Brand and digital

The challenge

  • Rebrand to meet Vero’s needs during its continued expansion
  • Attract new customers from larger corporations
  • Reduce attrition levels, retain and attract top talent


Insight and strategy

Identifying the current situation internally and externally, as well as Vero’s key aims

Brand development workshop

To agree and develop Vero’s brand value proposition

Brand identity refresh

A distinctive look and feel for Vero that sets it apart from the rest of the market

Website development and marketing collateral

Brand guidelines, tone of voice, brochure, website, key templates, office/interior branding and HTML email

Launch campaign

A series of e-shots and interactive guides for employees

Animation videos for Vero and its partner IFDS

Explaining the background screening process from both a Candidate’s and Recruitment Manager’s perspective


  • A brand that leads rather than follows, to position Vero as best in class and technical innovators
  • A solid platform to support ambitious growth plans for the business
Caburn Hope
Rusbridge House, Rusbridge Lane Lewes, East Sussex BN7 2XX, UK

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