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Unilever Global Reward Identity

The challenge

Communicate all aspects of Reward to Unilever’s 160,000 employees in a consistent, engaging and meaningful way


Reward brand development

An identity that acts as a platform for communicating Reward across the business; making it simple for the team to communicate key messages to employees

Communication toolkit to support the new identity

Brand guidelines, tone of voice and top tips for communicating to employees

A series of ready-to-use templates for emails and presentations


  • The identity was launched at a company event, where the toolkit was given to employees on a branded USB credit card. The response has been overwhelmingly positive and as a result, it has been rolled-out internationally across the entire Group
  • The toolkit enables people to take ownership of the Reward identity at a regional/local level, in accordance with the brand guidelines
  • Results reveal an increase in recognition and an uptake in employees engaging with Reward
Unilever Rate my reward Banner
Unilever Rewards & Recognition web banner
Unilever Global Reward Identity Guidelines
Caburn Hope
Rusbridge House, Rusbridge Lane Lewes, East Sussex BN7 2XX, UK

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