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The Gym Group
The Gym Group

Omni-channel Marketing

The challenge

  • Outsourced marketing for growth from infancy in 2010 to 2014
  • Fast track marketing strategy and management

Solutions

Integrated fast track marketing

Fully out-sourced marketing department with Board accountability for ROI since its infancy in 2010

Brand development, integrated marketing strategy and consultancy, promotions, outdoor and digital media, PR, point-of-sale and signage

Digital

Responsive e-commerce website

Design and development – supported by daily CMS management post-launch


Results

  • Rapid expansion – from start-up to UK market leader in two years
  • Within four years we launched 45 sites – exceeding pre-opening and retention targets for new and existing sites
  • The Gym Group achieved 13th place in Sunday Times Fast Track 100 and 5th place in the Start-ups Top 100 survey
  • Completed its Initial Public Offering (IPO) on the London Stock Exchange, making it the only listed gym company on the LSE

“This isn’t the first time I’ve used Caburn Hope to launch and market a national business, so my expectations were always going to be high for The Gym Group.”

John Treharne, CEO

responsive website design and branding project

The Gym Omni-marketing

The Gym email launch newsletter design

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