The challenge
- To differentiate the Smoke & Access (S&A) division from Whitesales
- Develop a distinctive stand-alone brand
Solutions
Brand development, creative design and print
Scoping and research – stakeholder views, competitor analysis and market situation
Brand workshop – facilitate and debate the implications of scope and research, agree key elements of positioning and proposition
Company name – research and brainstorm new company name including URL research and copywriting services
Logo development and collateral – development of brand guidelines including tone of voice and strapline, as well as promotional items
Digital
Website – creative design, copywriting, technical build, product selector and content management
HTML email – creative design and development
Results
- Brand identity and collateral – featuring new company name, guidelines, logo and supporting assets, stationary, brochure and exhibition stand
- Email launch campaign
