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Sertus – Brand development

The challenge

  • To differentiate the Smoke & Access (S&A) division from Whitesales
  • Develop a distinctive stand-alone brand


Brand development, creative design and print

Scoping and research – stakeholder views, competitor analysis and market situation

Brand workshop – facilitate and debate the implications of scope and research, agree key elements of positioning and proposition

Company name – research and brainstorm new company name including URL research and copywriting services

Logo development and collateral – development of brand guidelines including tone of voice and strapline, as well as promotional items


Website – creative design, copywriting, technical build, product selector and content management

HTML email – creative design and development


  • Brand identity and collateral – featuring new company name, guidelines, logo and supporting assets, stationary, brochure and exhibition stand
  • Email launch campaign

Sertus Branding design and development
Sertus website design - product selector
Caburn Hope
Rusbridge House, Rusbridge Lane Lewes, East Sussex BN7 2XX, UK

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