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Rentokil Initial
Rentokil Initial

Rentokil Workday HR System Launch Campaign

The challenge

  • To communicate a new global HR information system and raise awareness of the upcoming changes
  • Deliver a communication toolkit that provides everything they need to run the campaign at a local level
  • Build confidence and knowledge about how to use Workday
  • Drive engagement with Workday and create an environment where managers actually want to use it



Our specialists ran facilitated workshops with regional HR leaders to inform our approach

Distinctive campaign identity

The look and feel, tone of voice and a key messaging script outlining what – and when – messages needed to be communicated and which channel to use

Campaign roll-out toolkit

The toolkit featured guidelines, templates, tailored emails and banners

We provided training for employees and supplied all the assets Rentokil Initial’s global team needed to run the campaign at a local level and drive the communication forward on their own

Intranet assets

In-line with the campaign identity to support Rentokil Initial’s dedicated responsive microsite

Google+ community page

Content and creative assets to maintain brand consistency, drive up traffic to the site and support the wider message


  • Workday has successfully rolled out across more than 10 lead regions
  • Survey results indicate line managers feel fully equipped to train-up their teams
  • Our solution ensured a quick, effective roll-out and return-on-investment
Rentokil Initial - workday launch visual guidelines
banners for internal intranet communications workday
Caburn Hope
Rusbridge House, Rusbridge Lane Lewes, East Sussex BN7 2XX, UK

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