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L’Oréal – Learning + Culture

“All beauty starts from within. Nurturing talent and inspiring employees to grow is part of an employer’s makeup. “

The Challenge

Wanting to foster a collaborative culture where employees achieve success, L’Oréal UK sought to raise employee awareness and understanding of the Learning and Culture function as a true enabler for unleashing their people’s full potential.

The Solution

“Own your future”.
The team at Caburn Hope developed a striking identity that both reflected the existing culture at L’Oréal UK and would stand out from the ongoing internal communications.

Following in-depth scoping workshops with the L’Oréal team, two identities were developed, with one being selected for further development. Narrative and identity guidelines followed, as a set of icons served as visual anchors for the core pillar of Learning at L’Oréal – from talent onboarding and culture embedding, to supporting leadership development and nurturing growth mindsets.

Accompanying the identity, a toolkit of communications was produced to launch the L’Oréal Learning Week event. Pre-launch teaser materials piqued engagement, whilst a communication guide ensured ongoing consistency of meaningful communication – all with a recognisable identity at its heart.

The Outcome

  • L’Oréal Learning + Culture team was equipped with a striking identity appealing to its young workforce, which was supported by a comprehensive toolkit to create their own effective communications.
  • Increased awareness of the Learning brand and its initiatives.
  • Successful launch of the identity at L’Oreal’s Learning Week.
Caburn Hope
Rusbridge House, Rusbridge Lane Lewes, East Sussex BN7 2XX, UK

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