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IHG
  • IHG External Recruitment Videos
IHG

IHG – Employer Brand

The challenge

  • To drive up traffic to IHG’s newly launched recruitment website
  • Build brand awareness online
  • Support the launch of IHG’s new externally-facing employer brand, ‘All of you at IHG’

Solutions

Internal campaign that inspired staff to engage with the employer brand, ‘All of you at IHG’

Week-long event at IHG to encourage employees to take part in and host activities based around their hobbies

Encouraged employees to share their experience on social media

Development sessions around IHG’s EVP promises

Build brand awareness online and drive up traffic to its recruitment website

A suite of five videos showcasing real employees talking about life at IHG

Video distribution across social media

YouTube video advertising management

Communication toolkit

A comprehensive pack featuring: event pocket promoter packs, posters, poaching cards, event banners and vinyls


Results

Since the launch of the videos, IHG received after one month:

  • More than 90,000 views, beating our initial target of 10-12k views
  • An increase in followers by 25,000 across all channels
  • Reached more than 6 million people across Facebook, Twitter, LinkedIn and YouTube
  • ‘All of you at IHG’ videos have been viewed more than 359,000 times
  • More than 140,000 people engaged with our social media content to date
  • Secured PR coverage including: HR Grapevine, Hotels Magazine, Hospitality Net, Travel & Tour World, 4Hoteliers and Travel Daily Asia

“Caburn Hope did a great job in supporting us to communicate our evolved Employer Brand both internally and externally. We received some excellent results and ROI from the campaign and received brilliant feedback internally on the style, tone and approach we took to our communications. They are a pleasure to work with and are a brilliant team of people that I would highly recommend.”

Andrew Farmer, Manager, Global Employer Brand, IHG®

talent spotting recruitment cards IHG
Recruitment website for IHG

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